From August 28 to 30, 2024, the Philippine International Poultry Show + Ildex Philippines 2024 took place at the SMX Convention Center in Manila, wrapping up a successful three-day event. The exhibition drew over 7,000 visitors from 32 countries and featured more than 170 exhibitors, marking a 30% increase from the previous year and solidifying its status as the most comprehensive and renowned livestock show in the Philippines.
ROSUN, in collaboration with Philippine distributor AG, made a significant impact at the event with its eco-friendly disinfectant, Roxycide. The product emerged as a highlight of the show, capturing the attention of exhibitors and attendees alike. Roxycide's core features—efficiency, safety, and environmental friendliness—demonstrate ROSUN’s unwavering commitment to promoting sustainable practices in the global poultry industry. The disinfectant is designed to address the challenges of poultry disinfection while minimizing environmental impact, offering a reliable biosecurity solution tailored for the Philippine market.
FIG. | poster of Roxycide product exhibition
As global awareness of environmental protection grows, the poultry industry faces increasingly stringent eco-friendly requirements. Traditional disinfectants often come with issues such as high irritation, residue, and harmful effects on both the environment and living organisms. ROSUN's eco-friendly disinfectant, composed primarily of potassium peroxymonosulfate, stands out for its stability, low toxicity, and broad-spectrum efficacy, providing a genuinely "green" disinfection solution.
FIG. | Introduce Roxycide products to customers
During the exhibition, ROSUN’s International Business Manager, Sonya, engaged in meaningful exchanges with AG’s sales and technical teams, discussing industry trends and product applications. This collaboration helped showcase Roxycide to potential clients, resulting in positive feedback from existing customers and the acquisition of several new orders. The event facilitated in-depth discussions with industry peers from around the world, focusing on the green transformation of the poultry sector and exploring ways to advance sustainable practices.
FIG. | Product training for distributor AG sales staff
While receiving positive feedback from long-standing clients and praise from new ones, we also secured several new orders on site. At this exhibition, we engaged in in-depth discussions with industry peers from around the world, actively establishing collaborations and exploring the path towards a greener transformation in the poultry and livestock industry. We firmly believe that through our collective efforts, we can drive the entire industry towards a more environmentally friendly, efficient, and sustainable direction.
FIG. | Take photos with customers
Looking ahead, ROSUN remains committed to its mission of "Makes the rivers and earth cleaner, Helps billions of people be healthier" with a focus on environmental protection and continuous innovation. The company looks forward to further collaborations with industry partners to drive the green transformation and sustainable development of the global poultry industry, working together to create a better future.
FIG. | Take photos with distributor AG sales group